Ever wondered why your small biz isn't rocking that primo "near me" spot on Google? Dreaming of becoming the go-to choice for folks in your neighborhood? Well, my friend, you're in luck because I've got the lowdown for you right here.
First things first, if you haven't already, make sure you've got a Google Business Profile (GBP) up and running. Then, let's talk about how Google ranks those "near me" searches:
- How relevant your biz is to what folks are searching for.
- How far you are from where the search is happening.
- How much buzz your biz has and how much Google digs it.
Now, let's get down to business and make sure your Google Business Profile and website are on point to climb that "near me" ladder. Here's the checklist, so don't miss a beat:
- Spice up your Google Business Profile with Google Posts to keep searchers in the loop with fresh info.
- Set up Click-to-Call, so when someone's scrolling on their phone and wants to reach out, they can hit you up pronto.
- Keep your Name, Address, and Phone Number (NAP) consistent across the web to make Google happy.
- Spread that NAP love to all the online spots – directories, websites, social media – wherever your business gets mentioned.
- Sprinkle some local keywords (the ones that scream your location) all over your GBP and website. Google loves that stuff when showing your biz to local searchers.
- Buddy up with other businesses to score those backlinks to your website. Pro tip: Ask them to use your location in the anchor text for extra credit.
- Make sure your website is mobile-friendly. You don't want anyone cursing their tiny screens while trying to check you out.
- Create special pages for each area you serve. Show 'em you're all about the locals.
- Make your website images pop with descriptions that shout out your location.
- Put Local Links in your Google Business Profile. It's like a fast pass for visitors to check your menu, read reviews, book stuff, and more.
- Add structured data to your web pages with proper schema markup. It's like speaking Google's language.
- Don't forget to rack up and flaunt those Google Reviews. Get an easy ride with a Reviews tool and Google Review Link Generator.
- Share customer love, like reviews, testimonials, and success stories, loud and proud on your website. Show 'em you're the real deal.
So there you have it, the laid-back guide to winning the "near me" search game for your small biz. Get crackin' and watch the local customers roll in!
If you're in need of assistance or would like to chat for a free consultation, just give Michele at Oregon Coast VIP Marketing a ring and set up a meeting.